Match doesn't disclose Hinge's nominal revenue numbers. The combination of Hinge and Tinder allows Match Group to target both of these wants from its customers. However, 72% also think there are strong benefits to being single. It is estimated that 63% of millennials (ages 23-39) are looking for serious relationships over casual flings.
Hinge is "designed to be deleted," meaning it targets people in the slightly older millennial cohort looking for long-term relationships.People may switch between the two platforms depending on what they are looking for at the current moment, but they by no means are directly competing with each other. Tinder is built for short-term relationships, and it targets 18-24-year-old college students. While that may be true to an extent, the evidence suggests that investors don"t have much to worry about. Investors may be concerned that Hinge will eat into Tinder's dominance in the dating market, creating a zero-sum game. Match isn't required to release specific sales numbers for each of its brands. and other legacy websites like PlentyOfFish make up around a third of sales, although it's tough to get exact figures. It has grown from around zero revenue in 2014 to an estimated $1.4 billion this year, driving more than 90% of the company's top-line growth in the last five years. Tinder, the hookup-enabling app known for its "swipe right" feature, dominates Match's revenue. Let's investigate whether Hinge could eventually become as big as sister app Tinder for its parent company. Hinge, a dating app Match acquired in 2019, has been leading the charge for Match's "Emerging Opportunities" category, thanks to its appeal among millennials looking for long-term relationships. The most impressive part of online-dating conglomerate Match Group's (NASDAQ: MTCH) just-released third-quarter earnings report was hidden in an unexpected place.
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